Personalizing a web page outside of a social networking system with recommendations for content from the social networking system

A user device requests a web page from a web server of a third-party website, which is separate from a social networking system. The web server from the third-party website sends a markup language document for the requested web page to the user device which includes an instruction for a browser appl...

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Main Authors Zuckerberg, Mark E, He, Ray C, Ahrens, Spencer, Lee, Yofay Kari, Mishra, Chaitanya, Haugen, Austin Daniel, Liu, Xin, Vernal, Michael Steven
Format Patent
LanguageEnglish
Published 02.10.2012
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Abstract A user device requests a web page from a web server of a third-party website, which is separate from a social networking system. The web server from the third-party website sends a markup language document for the requested web page to the user device which includes an instruction for a browser application running on the user device to incorporate information obtained from the social networking system within the web page. Based on the instruction in the received markup language document, the user device requests personalized content from the social networking system, which generates the requested personalized content based on social information about the user. The user device then renders the web page with the personalized content contained in a frame and displays the rendered web page and the frame to the user.
AbstractList A user device requests a web page from a web server of a third-party website, which is separate from a social networking system. The web server from the third-party website sends a markup language document for the requested web page to the user device which includes an instruction for a browser application running on the user device to incorporate information obtained from the social networking system within the web page. Based on the instruction in the received markup language document, the user device requests personalized content from the social networking system, which generates the requested personalized content based on social information about the user. The user device then renders the web page with the personalized content contained in a frame and displays the rendered web page and the frame to the user.
Author Mishra, Chaitanya
Vernal, Michael Steven
Ahrens, Spencer
Zuckerberg, Mark E
He, Ray C
Lee, Yofay Kari
Liu, Xin
Haugen, Austin Daniel
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References Curran et al. (2008/0307085) 20081200
Blakley et al. (2004/0128393) 20040700
Mangalick et al. (7860751) 20101200
Brady (2007/0299967) 20071200
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Prats et al. (2011/0066957) 20110300
Wexelblat (2005/0144279) 20050600
Laiho et al. (2010/0235762) 20100900
Taylor et al. (2011/0265011) 20111000
Zuckerberg et al. (2011/0264736) 20111000
Kalsi (2010/0223157) 20100900
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