Analysis of the Consumption Behavior for Specialty Rice in Sta. Cruz and Los Baños, Laguna, Philippines

• Published in: Journal of Economics, Management & Agricultural Development Vol. 3; no. 2; pp. 21 - 32
• Main Authors: Hopio, Bernadette V, Reyes, Julieta A. Delos
• Format: Journal Article
• Language: English
• Published: 01.12.2017
• Edition: 2390
• Subjects: attribute importance rating; Crop Production/Industries; differentiated importance rating; motivating index; specialty rice

The study analyzed the characteristics of consumers buying specialty rice, their consumption pattern, and the factors associated with specialty rice consumption. Accidental sampling of 120 consumer-respondents was done. Descriptive and differentiated importance rating analyses along with Chi-square...