TURNING Lemons INTO Loyalty

• Published in: The Shooting Industry Vol. 69; no. 9; pp. 38 - 40
• Main Author: Hendricks, Bryan
• Format: Trade Publication Article
• Language: English
• Published: San Diego Publishers Development Corporation 01.09.2024
• Subjects: Brand loyalty; Firearms; Humidity; Retail stores

Garrison Burge, gunsmith at Beech Grove Firearms in Indianapolis, said a gunsmith is essential to a gun shop's success because a gunsmith's responsiveness preserves customer loyalty "When you get unsatisfactory food at a restaurant, who gets yelled at, the cook or the server? Profit m...