YouTube reclaims VidCon title sponsorship, replacing TikTok

By returning as VidCon’s title sponsor, YouTube can spread the word of the new process for monetizing its Shorts short-form video feature that will allow revenue from ads displayed between Shorts clips to be shared among eligible creators within the app. The effort also represents somewhat of a retu...

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Bibliographic Details
Published inMarketing Dive
Main Author Deyo, Jessica
Format Trade Publication Article
LanguageEnglish
Published Washington Industry Dive 19.01.2023
Subjects
Corporate sponsorship
Social networks
United States > US
Online AccessGet full text

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Summary:By returning as VidCon’s title sponsor, YouTube can spread the word of the new process for monetizing its Shorts short-form video feature that will allow revenue from ads displayed between Shorts clips to be shared among eligible creators within the app. The effort also represents somewhat of a return to normal: [...]TikTok briefly took over, YouTube was the event’s title sponsor from 2013 to 2019. The platform has recently come under fire for data privacy concerns, which has in turn led a growing number of public universities to ban the app on school computers, mobile devices and WiFi in accordance with new state policies.