A storied tale

In telling a tale for its Melbourne Writers Festival promo, JWT, Melbourne and Nexus-repped animation studio Mighty Nice decided to concoct a few of their own. Employing kinetic typography - wherein a change in subject is followed by a change in type - the sequence flows from genre to genre, depicti...

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Bibliographic Details
Published inBoards p. 20
Main Author Clarke, Christine
Format Trade Publication Article
LanguageEnglish
Published Toronto, Ont Postmedia Network Inc 01.09.2009
Subjects
Animation
Erotica
Festivals
Motion pictures
Science fiction & fantasy
Writers
Melbourne Victoria Australia
Australia
Online AccessGet full text
ISSN1488-6286

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Summary:In telling a tale for its Melbourne Writers Festival promo, JWT, Melbourne and Nexus-repped animation studio Mighty Nice decided to concoct a few of their own. Employing kinetic typography - wherein a change in subject is followed by a change in type - the sequence flows from genre to genre, depicting the variety of work that the festival, which ran in late August, had on display. Working with art director Softly Dunstan, "a font freak who has a million fonts", says Price, each disparate scene finds continuity via the type and character animation, but a non-animated element, the voiceovers, also did its part to provide the promo's thrust.
ISSN:1488-6286