The four Es in the content marketing playbook of new-age startups

Authentic content derived from the core purpose of brands, is one of the ways to develop a deeper relationship with your core consumers. Humour and entertainment have traditionally been the emotion that is a source of instant connection, and one of the brands, ixigo, has used this understanding effe...

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Published inafaqs
Main Author Malpani, Prateek
Format Trade Publication Article
LanguageEnglish
Published Mumbai Athena Information Solutions Pvt. Ltd 08.11.2022
Subjects
Education
Empowerment
Market strategy
Marketing
Social networks
Startups
User generated content
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Abstract Authentic content derived from the core purpose of brands, is one of the ways to develop a deeper relationship with your core consumers. Humour and entertainment have traditionally been the emotion that is a source of instant connection, and one of the brands, ixigo, has used this understanding effectively. ixigo seamlessly taps into moment marketing and travel insights with easy-to-consume videos that are relatable, unique and funny. ixigo’s social media content and the engagement on each of its posts, have been the envy of every marketer, who wants to go viral. [...]built on the core purpose of ‘love for food’, Zomato tailors its content for every platform.
AbstractList Authentic content derived from the core purpose of brands, is one of the ways to develop a deeper relationship with your core consumers. Humour and entertainment have traditionally been the emotion that is a source of instant connection, and one of the brands, ixigo, has used this understanding effectively. ixigo seamlessly taps into moment marketing and travel insights with easy-to-consume videos that are relatable, unique and funny. ixigo’s social media content and the engagement on each of its posts, have been the envy of every marketer, who wants to go viral. [...]built on the core purpose of ‘love for food’, Zomato tailors its content for every platform.
Author Malpani, Prateek
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Empowerment
Market strategy
Marketing
Social networks
Startups
User generated content
Title The four Es in the content marketing playbook of new-age startups
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