The Watch List

Smith discusses the trends to watch on the perceptions of the consumers about organic food. With the latest food movements trending towards clean eating, consumers are buying more organic foods. Most grocery stores now have their own private labels for organic products. Even foods that one never thi...

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Bibliographic Details
Published inRetail Merchandiser Vol. 59; no. 6; p. 10
Main Author Smith, David
Format Trade Publication Article
LanguageEnglish
Published Beverly Redcoat Publishing 01.11.2019
Subjects
Consumer behavior
Consumers
Food
Grocery stores
Natural & organic foods
Perceptions
Prices
Trends
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Summary:Smith discusses the trends to watch on the perceptions of the consumers about organic food. With the latest food movements trending towards clean eating, consumers are buying more organic foods. Most grocery stores now have their own private labels for organic products. Even foods that one never thinks of as organic are being reformulated to cash in on the trend. Consumer engagement and research platform Ripple Street surveyed its national consumer panel and discovered emerging trends in the organic foods industry. Among the trends include the perception that organic foods are for everyone but prices are crushing sales, the knowledge of consumers on its benefits and the relevance of product trial as the most strongly influenced by in-store discovery.
ISSN:1530-8154