Pruners

• Published in: Horticulture Week p. 37
• Main Author: Clapham, Paul
• Format: Trade Publication Article
• Language: English
• Published: Teddington Haymarket Business Publications Ltd 01.05.2005
• Subjects: Consumers; Customers; Gardens & gardening; Horticulture; Lawn & garden equipment; Product development; Retail stores; Sales; United Kingdom > UK

Pruning is a task-led activity. The customer will arrive at your centre with a need that's defined by a specific task and the lack of the tool to fulfil it. Spear & Jackson marketing director Derek Thomas says: "While different kinds of cuts can achieve different things, it is essentia...