MANAGEMENT AND THE MEDIA

• Published in: Selections Vol. 4; no. 1; p. 16
• Main Author: Tyson, Gail
• Format: Trade Publication Article
• Language: English
• Published: Santa Monica Graduate Management Admissions Council 01.01.2004
• Subjects: Business education relationship; Business schools; Celebrities; Education; Effects; Executives; History; Mass media; MBA programs & graduates; Minority & ethnic groups; Polls & surveys; Reporters; Students; Women; United States; US
• ISSN: 0882-0228

Management education and mass media are locked in a dance - and both partners want to lead. The pas de deux has changed significantly in the last 25 years, to the point that what was once graceful now too often results in bruised toes all around. Among the complications: The media's constant demand for content, the development of rankings as a profit center for publishers, and new communications patterns and expectations on the part of students and employers. The evolution of an interaction is traced, one that wields a powerful influence on perceptions of the MBA all over the world. The ever-changing shape of the media, the driving need for content, and the occasional tendency toward pack journalism obviously affect day-today life for those who are admitting a class and those who teach the people in that class. Smart administrators will pay attention to the elements they can control school-based communications and, to a degree, word of mouth.