Utilize the LEVERAGE IS SIZE Principle of Success

• Published in: Life Insurance Selling Vol. 85; no. 3; p. 59
• Main Author: Mullen, David J
• Format: Trade Publication Article
• Language: English
• Published: New York ALM Media Properties, LLC 01.03.2010
• Subjects: Advisors; Affluence; Careers; Client relationships; Financial planners; Financial services; High income; Leverage; Market strategy; Marketing; Professionals; Sales prospecting; Success; United States > US

The most successful sales professionals in the financial services industry all understand and build their practices around the concept that the real leverage in their practices is the size of each client relationship rather than the number of client relationships. The challenge that the sales profes...