Gaining experience: The road map to internship (and entry-level) success

• Published in: Public relations tactics Vol. 14; no. 10; p. 40
• Main Author: Brown, Lorra M
• Format: Journal Article
• Language: English
• Published: New York Public Relations Society of America, Incorporated 01.10.2007
• Subjects: College graduates; Internships; Managers; Meetings
• ISSN: 1080-6792

The to-do list of an average PR intern is likely to include monitoring media and client news, compiling clip reports, updating media lists, making a lot of copies, binding presentations, stuffing gift bags and running errands .While some of these things may seem tedious and meaningless to an intern, these essential elements of work have been the responsibility of all agency professionals at some point in their career. Internships in the publicity department at big name companies like MTV or the "Today" show may not provide you with the same level of experience as working for a boutique firm.You may just fetch coffee at MTV, whereas you may get to pitch media and work events at a smaller shop.Wherever interests lie, the important thing to remember is that securing and fulfilling an internship to the best of your ability is a critical component to future career success.