Bridging the Trust Gap: How Public Relations Elevates Brand Value

• Published in: The public relations strategist Vol. 23; no. 4; p. 7
• Main Author: Hynes, Aedhmar
• Format: Journal Article
• Language: English
• Published: New York Public Relations Society of America, Incorporated 01.12.2017
• Subjects: Brand equity; Marketing; Public relations; Trust

Turmoil and opportunity tend to go hand-in-hand. As businesses grapple with the challenges of today's economic environment, the public relations (PR) profession is presented with a unique opportunity. Companies are losing control of their dialogue with customers. The sudden failure of US banks...