HIDDEN GENDER STEREOTYPES in TV COMMERCIALS/TV REKLAMLARINDA GIZLENMIS TOPLUMSAL CINSIYET ROLLERI

This study focuses on TV commercials' role on depicting the stereotypical images of men and women. The aim of this study is to draw a framework of the hidden messages of gender stereotypical depictions of men and women in TV commercials in the light of selected studies in the literature. Five d...

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Bibliographic Details
Published inNamik Kemal University. Sosyal Bilimler Metinleri no. 2; p. 123
Main Author Kiran, Elif
Format Journal Article
LanguageEnglish
Published Tekirdag Namik Kemal Üniversitesi, Sosyal Bilimler Enstitüsü 01.03.2016
Subjects
Gender
Stereotypes
Television advertising
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