3 lessons marketers can learn from Pokemon Go

A lot of the early beneficiaries of this have been brick-and mortar stores--people discovering a really cool bakery in their neighbourhood because it is a Poke Stop, store owners laying out "Lures" for players and driving foot traffic and brands tweeting about the existence of Pokémon near...

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Bibliographic Details
Published inEnterprise Innovation
Main Author Madhusudhan Gurumurthy, VP, Product, Omni-Channel Media Platform
Format Trade Publication Article
LanguageEnglish
Published Newton Questex, LLC 12.08.2016
Subjects
Advertising
Augmented reality
Computer & video games
Consumers
Marketing
Power
Product development
User experience
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Summary:A lot of the early beneficiaries of this have been brick-and mortar stores--people discovering a really cool bakery in their neighbourhood because it is a Poke Stop, store owners laying out "Lures" for players and driving foot traffic and brands tweeting about the existence of Pokémon near their store. The responsible way to look at the Pokémon Go phenomenon is as an illustration of a smartly designed platform connecting multiple pieces of technology to create a monetizable product that offers a powerful user experience.
ISSN:1817-4027