Strategically simulating proper distribution

• Published in: Industrial Management Vol. 55; no. 4; p. 22
• Main Authors: Contreras, Homero H, Nuño, Pablo, Porras, Eric, Zelaya, Eduardo
• Format: Trade Publication Article
• Language: English
• Published: Norcross Institute of Industrial and Systems Engineers (IISE) 01.07.2013
• Subjects: Cost reduction; Decision making; Developing countries; Distribution; Distribution costs; Drug stores; Executives; Franchisees; Franchises; Generic drugs; Generic products; Globalization; Inventory; LDCs; Pharmaceutical industry; Simulation; Suppliers; Supply chain management; United States > US

Companies face a complex business environment in the era of globalization, but these factors mean that there always are opportunities to implement new strategies and create value for clients and suppliers. Supply chain management can play a vital role in these opportunities because it encompasses ma...