Ah, the U.S., where big budgets roam, but where a cheeky British agency may need a translator

• Published in: The New York times
• Main Author: Elliott, Stuart
• Format: Newspaper Article
• Language: English
• Published: New York, N.Y New York Times Company 27.06.2003
• Edition: Late Edition (East Coast)
• Subjects: Advertising agencies; Expansion; Market entry; United States; UK; United Kingdom; US

For instance, M&C Saatchi, the London agency founded by Maurice and Charles Saatchi, has struggled to gain additional accounts for its New York outpost beyond its initial client, British Airways, and changed executive creative directors there twice from September 1998 to December 2000. Leagas De...