CBS trains its eye on the young

CBS, under siege with low ratings, older-skewing shows rejected by sponsors and the loss of one-fifth of its audience households this season, swept house with a vengeance Wednesday in announcing its 1995-96 prime-time schedule. With added headaches from dropping Connie Chung as Dan Rather's eve...

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Bibliographic Details
Published inThe Los Angeles times
Main Author Du Brow, Rick
Format Newspaper Article
LanguageEnglish
Published Los Angeles, Calif Tribune Interactive, LLC 25.05.1995
Subjects
Competition
Pacific
Target markets
Television networks
Los Angeles
US
CA
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Summary:CBS, under siege with low ratings, older-skewing shows rejected by sponsors and the loss of one-fifth of its audience households this season, swept house with a vengeance Wednesday in announcing its 1995-96 prime-time schedule. With added headaches from dropping Connie Chung as Dan Rather's evening news co-anchor, plus a 68% nose-dive in earnings in the year's first quarter and rumors that CBS is up for sale, the network tuned its prime-time schedule on its ear in hopes of getting some momentum for a rebound. (excerpt)
ISSN:0458-3035