Ads in Europe Aim to Allay Mad-Cow Fears, Boost Beef Sales

• Published in: The Wall Street journal. Eastern edition
• Main Author: By Wall Street Journal staff reporters Sarah Ellison in London, Cecilie Rohwedder in Berlin and Anne-Michele Morice in Paris
• Format: Newspaper Article
• Language: English
• Published: New York, N.Y Dow Jones & Company Inc 11.12.2000
• Edition: Eastern edition
• Subjects: Advertising campaigns; Beef; Bovine spongiform encephalopathy; Cattle; Food contamination & poisoning; Meat quality; Restaurants; Europe

The trouble is that no one can say with any certainty how risky a given slab of beef might be. Human deaths from the disease total more than 80 so far in Britain, and there have been a few cases in France. Those deaths are believed to be linked to consumption of beef from animals infected with BSE,...