The Long Tail of Social Media Influence

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Bibliographic Details
Published inMIT Sloan Blogs
Main Author The MIT SMR Editors
Format Web Resource
LanguageEnglish
Published Cambridge Massachusetts Institute of Technology, Cambridge, MA 10.06.2024
Subjects
Endorsements
Influencer marketing
Social networks
Online AccessGet full text

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Author The MIT SMR Editors
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Influencer marketing
Social networks
Title The Long Tail of Social Media Influence
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