Hispanic Journal: Telemundo Revamps Line-up for New Season

"Buying television time [for advertising] is expensive," said Hispanic media consultant David Acosta. "In order to convince a client to buy television time for a product, you have to get him excited about ratings. Telemundo just doesn't have the numbers yet." While Telemundo...

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Bibliographic Details
Published inHispanic (Washington, D.C.) p. 12
Main Author De Los Santos, Nancy
Format Magazine Article
LanguageEnglish
Published Miami Hispanic Publishing Corporation 01.07.1999
Subjects
Entertainment
Galan, Nely
Language
Spanish language
Television
United States
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Summary:"Buying television time [for advertising] is expensive," said Hispanic media consultant David Acosta. "In order to convince a client to buy television time for a product, you have to get him excited about ratings. Telemundo just doesn't have the numbers yet." While Telemundo's new programming is more similar to that of the major U.S. networks (ABC, CBS, Fox, and NBC), Acosta notes that "Univisi#243;n has Cristina (Saralegui) and all the big telenovela stars. Telemundo is having to make its own namebrand people, and that's both difficult and time consuming." But he added, "The feeling is that advertising executives are rooting for Telemundo. They'd like to see the underdog win and offer a real choice."
Bibliography:content type line 24
ObjectType-Review-1
SourceType-Magazines-1
ISSN:0898-3097
1930-9457