From Black Panther to Crazy Rich Asians: How film in 2018 proved that actors of colour do have global appeal

“The unknown mystery studio execs are always demonised, but they are investing millions and millions of dollars and face incredibly high risk and they have one weekend to get it right, and often they can’t,” says Hamish Moseley, head of distribution for Altitude Film Entertainment, a British distrib...

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Bibliographic Details
Published inThe Independent (Online)
Main Author Buckley, Cara
Format Web Resource
LanguageEnglish
Published London Independent Digital News & Media 30.12.2018
Subjects
Actors
Affleck, Ben
Asian people
Audiences
Barrymore, Drew
Comedies
Community support
Earnings
Johansson, Scarlett
Marketing
Motion picture directors & producers
Pinkett Smith, Jada
Sandler, Adam
Stanfield, Lakeith
Success
Ticket sales
Travel
Washington, Denzel
Arabian Peninsula
New York
United Kingdom > UK
United States > US
China
South Africa
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Summary:“The unknown mystery studio execs are always demonised, but they are investing millions and millions of dollars and face incredibly high risk and they have one weekend to get it right, and often they can’t,” says Hamish Moseley, head of distribution for Altitude Film Entertainment, a British distribution and production company. Some industry veterans say that while studios’ international distribution branches know how to market big franchise films, they are not always as well suited for the kind of marketing that films with nonwhite casts might require. Jan Naszewski, owner of New Europe Film Sales, a distributor in Warsaw, says of the studios: “The only thing they do is carpet bombing, paint-by-numbers marketing.
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