The Lottery Dream Machine

Yes! YES!!! YEEESSS!!! Actor Richmond Harrison, who plays "Norm" on the "Oregon Cheers" ad touting the new pro football lottery game, Sports Action, is a very happy guy. You might think Rebecca, in a moment of lunacy, had promised him free beer for life. Of course, he's only...

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Bibliographic Details
Published inOregon business Vol. 12; no. 12; p. 37
Main Author Burnett, Jim
Format Magazine Article
LanguageEnglish
Published Portland MEDIAmerica, Inc 01.12.1989
Subjects
Advertisements
Advertising
Economic development
Gambling
Lotteries
Marketing
Pacific
Revenue
State government finance
Target markets
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Summary:Yes! YES!!! YEEESSS!!! Actor Richmond Harrison, who plays "Norm" on the "Oregon Cheers" ad touting the new pro football lottery game, Sports Action, is a very happy guy. You might think Rebecca, in a moment of lunacy, had promised him free beer for life. Of course, he's only playing a happy guy, a guy who just won $20,000 and is about to receive a smack on the lips from a beautiful stranger who also beat the odds and won a bundle. In this particular fantasy, "Norm" never loses. Welcome to the Dream Factory. (excerpt)
Bibliography:ObjectType-Article-1
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SourceType-Magazines-1
ISSN:0279-8190