The role of Turkish public relations/communication professionals in corporate social responsibility: a research on practices and communications of CSR programs in Turkey

• Published in: Global media journal (İstanbul) Vol. 5; no. 9; pp. 243 - 262
• Main Authors: Öksüz, Burcu, Görpe, Serra
• Format: Journal Article
• Language: English
• Published: 01.10.2014
• Subjects: Business; Business ethics; Communication; Corporate social responsibility; Interviews; Managers; Public relations; Stakeholder; Turkey
• ISSN: 1309-7601

The study is an analysis and discussion on the role of the contributions of corporate communication managers to corporate social responsibility (CSR) strategy and practices in the Turkish context. In-depth interviews were conducted with the corporate managers of different sectors to explore the role and function of the corporate communication managers in CSR. Members of the Corporate Social Responsibility Association of Turkey were approached to explore their members' CSR understanding. The study also sought answers on how CSR has been communicated to different stakeholder groups and its challenges within a Turkish context. Corporate communication managers are knowledgeable about CSR, link it with business objectives, but have concerns and limitations on its communication. The study contributes to the understanding of CSR and gives additional perspectives on its communication.