Managing Across the Spectrum: The Implications of Spectral Analysis for Business Strategy

This paper discusses an atomic/molecular spectroscopy analogy for the segmentation of market demand, applies this qualitative model to describing a firm's business strategy and provides an overview of a heuristic model for the principles discussed. Finally, the authors discuss the implications...

Full description

Saved in:
Bibliographic Details
Published inInternational management review Vol. 7; no. 2; p. 13
Main Authors Johnson, Arvid C, Imam, Syed A, Askar, Mohamed O
Format Journal Article
LanguageEnglish
Published Marietta American Scholars Press, Inc 01.04.2011
Subjects
Competition
Competitive advantage
Decision making
Decomposition
Economies of scale
Flexibility
Heuristic
Market segmentation
Market segments
Spectrum analysis
Strategic management
Studies
Online AccessGet full text

Cover

More Information
Summary:This paper discusses an atomic/molecular spectroscopy analogy for the segmentation of market demand, applies this qualitative model to describing a firm's business strategy and provides an overview of a heuristic model for the principles discussed. Finally, the authors discuss the implications for managers, specifically the inherent tension satisfying an individual customer's requirements and a firm's economic constraints. [PUBLICATION ABSTRACT]
ISSN:1551-6849