The Power Duo: Unveiling the Impact of Branding and Communications on Company performance

This article delves into the intricate relationship between branding and communications, exploring their combined influence on company performance. In an era characterized by intense competition and a rapidly evolving business landscape, understanding the synergistic effects of effective branding an...

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Published inJournal of Asia entrepreneurship and sustainability Vol. 20; no. 1; pp. 102 - 128
Main Author Arora, Anoop Joshi' Soma
Format Journal Article
LanguageEnglish
Published Tauranga USA Info, Inc 01.04.2024
Subjects
Brand equity
Brand identification
Brand image
Brand loyalty
Business communications
Business to business commerce
Commodities
Customers
Employee involvement
Financial performance
Integrated approach
Integrated marketing
Market positioning
Perceptions
Reputation management
Social responsibility
Stakeholders
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Abstract This article delves into the intricate relationship between branding and communications, exploring their combined influence on company performance. In an era characterized by intense competition and a rapidly evolving business landscape, understanding the synergistic effects of effective branding and strategic communication is paramount. This study employs a comprehensive literature review and analysis to unravel the mechanisms through which these two elements contribute to organizational success. The findings highlight the significance of a cohesive and integrated approach to branding and communications in optimizing company performance across various industries.
AbstractList This article delves into the intricate relationship between branding and communications, exploring their combined influence on company performance. In an era characterized by intense competition and a rapidly evolving business landscape, understanding the synergistic effects of effective branding and strategic communication is paramount. This study employs a comprehensive literature review and analysis to unravel the mechanisms through which these two elements contribute to organizational success. The findings highlight the significance of a cohesive and integrated approach to branding and communications in optimizing company performance across various industries.
Author Arora, Anoop Joshi' Soma
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SubjectTerms Brand equity
Brand identification
Brand image
Brand loyalty
Business communications
Business to business commerce
Commodities
Customers
Employee involvement
Financial performance
Integrated approach
Integrated marketing
Market positioning
Perceptions
Reputation management
Social responsibility
Stakeholders
Title The Power Duo: Unveiling the Impact of Branding and Communications on Company performance
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