An Investigation on The Extent of Usage and Challenges Faced by Tourism SMEs Concerning E-Marketing: Empowering Co-creation of Value

• Published in: e-Bangi : journal of social sciences and humanities Vol. 21; no. 2; pp. 469 - 481
• Main Authors: Mgoduka, Siyasanga, Kaseeram, Irrshad, Heeralal, Shalen
• Format: Journal Article
• Language: English
• Published: Bangi E-Bangi Journal 01.07.2024
• Subjects: Access; Access to information; Adoption of innovations; Big Data; Business to business commerce; Communication; Communications technology; Consumers; Customer services; Development programs; Economic development; Economic growth; Entrepreneurs; Entrepreneurship; Flexibility; Funding; Government; Innovations; Internet; Job creation; Marketing; Partnerships; Private sector; Public sector; Sampling; Small business; Social networks; Tourism; Transformation; South Africa

Due to advancements in technology and digital connectivity, travel patterns have changed. Technological developments have increased the amount of information and inspiration available to consumers, and big data analytics allows for the creation of innovative insights. When it comes to implementing c...