Conditions for the Growth of Cross-Border E-commerce in Poland

Design/Methodology/Approach: The study used secondary sources of information, primarily the available subject literature, statistical data from industry reports, and databases from the Central Statistical Office (GUS). Key Concepts Electronic commerce (e-commerce) comprises all procedures being part...

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Published inEuropean Research Studies Vol. 26; no. 3; pp. 496 - 508
Main Authors Zurakowska-Sawa, Joanna, Pyra, Mariusz
Format Journal Article
LanguageEnglish
Published Anixis Professor El Thalassinos 01.07.2023
Subjects
Consumer behavior
Consumers
Customers
Dictionaries
Digital economy
Electronic commerce
Information sources
Internet
Logistics
Marketing
Poland
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ISSN1108-2976

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Summary:Design/Methodology/Approach: The study used secondary sources of information, primarily the available subject literature, statistical data from industry reports, and databases from the Central Statistical Office (GUS). Key Concepts Electronic commerce (e-commerce) comprises all procedures being part of commercial transactions performed with the use of electronic devices and their software. First of all, it facilitates access to products from anywhere in the world, with no limits as to the time and place of the transaction, regardless of the seller's location. [...]in 2027 the number of users at the e-commerce market will reach 5.29 billion, and their penetration ratio will be 57.2% in 2023, with a predicted 66.6% by 2027. [...]the fact that entrepreneurs are drawn to this global growth potential should come as no surprise.
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ISSN:1108-2976