The Nollywood Nudge : An Entertaining Approach to Saving

• Published in: IDEAS Working Paper Series from RePEc
• Main Authors: Coville, Aidan, Di Maro, Vincenzo, Dunsch, Felipe Alexander, Zottel, Siegfried
• Format: Paper
• Language: English
• Published: St. Louis Federal Reserve Bank of St. Louis 01.01.2019
• Subjects: Borrowing; Savings accounts

This paper investigates the immediate and medium-term behavioral response to an emotional trigger designed to affect biases in intertemporal financial decisions. The emotional trigger is provided by a narrative portraying the catastrophic consequences of poor financial choices. Even when people are...