Swiggy's Delivery Model

The case study "Swiggy's Delivery Model" discusses how online food delivery company Swiggy used technology to power its delivery model. Swiggy was the brainchild of two engineers who were staying away from home and were struggling to get good food delivered at their doorstep. The duo...

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Bibliographic Details
Published inICFAI journal of entrepreneurship development Vol. 18; no. 1; pp. 44 - 56
Main Authors Chakravarty, Shubhanjali, Dutta, Sanjib
Format Journal Article
LanguageEnglish
Published Hyderabad IUP Publications 01.03.2021
Subjects
Artificial intelligence
Consumers
Customers
Food
Logistics
Mobile communications networks
Restaurants
Shutdowns
Startups
India
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Summary:The case study "Swiggy's Delivery Model" discusses how online food delivery company Swiggy used technology to power its delivery model. Swiggy was the brainchild of two engineers who were staying away from home and were struggling to get good food delivered at their doorstep. The duo worked on the idea of hasslefree food delivery, giving rise to Swiggy in 2014. Swiggy initially started taking online orders from customers in the Koramangala locality in Bengaluru which housed some of the best restaurants in the city. It gradually expanded across Bengaluru and other Indian cities like Delhi, Pune, Gurgaon, Hyderabad, and more. It launched its mobile application in May 2015. The case describes how Swiggy created a system that connected all the three partners in the delivery model - Delivery Executives (DEs), customers, and restaurant partners - seamlessly. The case also discusses the challenges Swiggy encountered when it began scaling up in 2016 and the initiatives such as Just in Time (JIT) assignment, Next Order Assignment (NOA), and batching that it took to overcome the challenges. The case concludes with Swiggy's plans for the future such as diversifying into medicines and grocery and the use of Artificial Intelligence (AI) technology for further scaling up and expansion.
ISSN:0973-2659