A DEEPER INSIGHT INTO POLITICAL BRAND TRUST – HOW TRUST IN PARTY'S LEADER AND PARTY'S PROGRAM INFLUENCES VOTING STABILITY?

• Published in: Economic and Social Development: Book of Proceedings pp. 102 - 108
• Main Author: Pap, Ana
• Format: Conference Proceeding
• Language: English
• Published: Varazdin Varazdin Development and Entrepreneurship Agency (VADEA) 02.07.2020
• Subjects: Alliances; Brand loyalty; Consumer behavior; Consumers; Decision making; Elections; Influence; Marketing; Political behavior; Political leadership; Political parties; Politicians; Politics; Preferences; Primaries & caucuses; Questionnaires; Regression analysis; Researchers; Social sciences; Stability; Statistical analysis; Voter behavior; Voters; Voting

In recent times, political behavior has become unstable, which led to the fact that analyzing voter choice and behavior has become inevitable for a better understanding of voters. Many researchers have accepted political parties and politicians as brands and political branding has been described as...