Addressing tenant site selection to maintain shopping center success

• Published in: Economic development review (Schiller Park, Ill.) Vol. 13; no. 2; p. 56
• Main Authors: gey, Fred A, Goebel, Paul R, Nixon, Benny
• Format: Journal Article
• Language: English
• Published: Park Ridge International Economic Development Council 01.04.1995
• Subjects: Commercial real estate; Commercial space; Decision making; Demographics; Landlord tenant relations; Perceptions; Polls & surveys; Property management; Ratings & rankings; Rentals; Retail stores; Shopping centers; Site selection; Success; Tenants; Traffic; Vacancies; United States > US
• ISSN: 0742-3713

The shopping center location decision by existing tenants is examined and that decision is related to the center's overall success. Issues examined are: 1. reasons why tenants chose their current space, 2. relative importance of key locational factors in their location decision, and 3. observations relating to tenant perceptions about their current location. Property managers and their economic development allies can use tenant perceptions and reasons for tenant space selection to help in repositioning their centers, renewing lease space, finding new tenants, or simply better accommodating tenants to maintain or improve economic viability. Perhaps the most important outcome of analyzing tenant perception and space selection is that it aids the landlords and managers in identifying and selling the strong points in their properties.