Time-Oriented Advertising: A Content Analysis Of United Sta

• Published in: Journal of marketing Vol. 53; no. 4; p. 76
• Main Authors: Gross, Barbara L, Sheth, Jagdish N
• Format: Journal Article
• Language: English
• Published: Chicago SAGE PUBLICATIONS, INC 01.10.1989
• Subjects: Advertisements; Advertising; Consumer behavior; Content analysis; History; Hypotheses; Industrial development; Manyproducts; Time; United States > US

Consideration is given to the theory that, as the US evolved from an agrarian to an advanced industrial-urban society, advertising themes have changed to reflect an increased concern with time. The study involved the content analysis of magazine advertising appearing in Ladies' Home Journal ove...