Competitive Analysis of Indian Tourism Aggregators Using Multi-Criteria Analytic Hierarchy Process

• Published in: International journal of marketing and business communication Vol. 7; no. 3; p. 10
• Main Authors: Dash, Mihir, Sharma, Kshitiz
• Format: Journal Article
• Language: English
• Published: New Delhi Publishing India Group 01.07.2018
• Subjects: Adventure tourism; Hierarchies; Tourism

Tourism has been a major social phenomenon in societies all over the world. It is driven by the human desire for new experiences, and the desire to be educated and entertained. The spread of education and the technological improvements in communication have strengthened the basic human thirst for ne...