Seafood Label Effectiveness in the Amherst Market: A Study of the Quality and Quantity of Point of Purchase Information

As evidenced by the recent release of a comprehensive Institute of Medicine report on seafood consumption and by the passage of the 2002 Farm Bill, it is clear that there is growing concern about the health benefits and risks of fish consumption. This research project was designed to analyze the sea...

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Bibliographic Details
Published inIDEAS Working Paper Series from RePEc
Main Author Wagstaff, James
Format Paper
LanguageEnglish
Published St. Louis Federal Reserve Bank of St. Louis 01.01.2007
Subjects
Consumption
Descriptive labeling
Seafood
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Summary:As evidenced by the recent release of a comprehensive Institute of Medicine report on seafood consumption and by the passage of the 2002 Farm Bill, it is clear that there is growing concern about the health benefits and risks of fish consumption. This research project was designed to analyze the seafood market in Amherst, Massachusetts, and, specifically, to explore the effectiveness of seafood product labeling provided by the largest retailers in the area. Studying the availability of seafood and the associated labeling practices reveals how the Amherst market meets the needs of different consumers. While each venue generally adheres to the regulatory requirements of seafood labeling, this research includes recommendations as to how the market might benefit from improved labeling and consumer information.