BUILDING A RESILIENT ORGANIZATION - HOW CULTURE CAN FOSTER INNOVATION IN SMALL BUSINESSES

• Published in: Economic and Social Development: Book of Proceedings pp. 253 - 260
• Main Author: Apsalone, Madara
• Format: Conference Proceeding
• Language: English
• Published: Varazdin Varazdin Development and Entrepreneurship Agency (VADEA) 08.12.2017
• Subjects: Business competition; Competition; Competitive advantage; Competitiveness; Consumers; Corporate culture; Cultural factors; Innovations; Job enrichment; Organizational aspects; Product development; Questionnaires; R&D; Research & development; Risk perception; Small & medium sized enterprises-SME; Small business; Surveying

Flexibility and innovativeness can give small businesses key competitive advantage in today 's turbulent and uncertain environment. At the same time, these enterprises have lower capacity, more constrained resources and higher perceived risk to innovate. By understanding innovation in a broader...