Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective

• Published in: Çanakkale Onsekiz Mart Üniversitesi Yönetim Bilimleri Dergisi Vol. 16; no. 31; pp. 41 - 58
• Main Authors: Doyduk, Hande Begüm Bumin, Aykaç, Cansu
• Format: Journal Article
• Language: English
• Published: Çanakkale Çanakkale Onsekiz Mart Üniversitesi, Terzioglu Kampüsü 01.01.2018
• Subjects: Adaptation; Consumers; Corporate image; Cost reduction; Customer satisfaction; Customers; Environmental impact; Environmental management; Green marketing; Green products; Innovations; Kindness; Market shares; Organizational change; Perceptions; Product development; Social responsibility

This article is organized around the idea of scrutinizing the effect of product innovations on environmental satisfaction levels of consumers on products change. The green product innovations are focused. The purpose of this study is to analyse the relationship between environmental friendliness of...