Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective

This article is organized around the idea of scrutinizing the effect of product innovations on environmental satisfaction levels of consumers on products change. The green product innovations are focused. The purpose of this study is to analyse the relationship between environmental friendliness of...

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Bibliographic Details
Published inÇanakkale Onsekiz Mart Üniversitesi Yönetim Bilimleri Dergisi Vol. 16; no. 31; pp. 41 - 58
Main Authors Doyduk, Hande Begüm Bumin, Aykaç, Cansu
Format Journal Article
LanguageEnglish
Published Çanakkale Çanakkale Onsekiz Mart Üniversitesi, Terzioglu Kampüsü 01.01.2018
Subjects
Adaptation
Consumers
Corporate image
Cost reduction
Customer satisfaction
Customers
Environmental impact
Environmental management
Green marketing
Green products
Innovations
Kindness
Market shares
Organizational change
Perceptions
Product development
Social responsibility
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Summary:This article is organized around the idea of scrutinizing the effect of product innovations on environmental satisfaction levels of consumers on products change. The green product innovations are focused. The purpose of this study is to analyse the relationship between environmental friendliness of products and consumers' satisfaction level of the green products. Companies need to be aware of how customer's attitudes change and how the customer expectations through product innovations can be managed. The question mostly asked are "Are the customers more aware of the green products?" and "Do the existing green products in the market satisfy the customer expectations?". This study a scale by Suki (2015) was adapted and conducted over 206 respondents. The results was analysed by hierarchical regression. According to the findings, the effect of green product purchase intention on green product satisfaction was significant.
ISSN:1304-5318