SEX AND AGE-RELATED PERCEPTION OF GENDER STEREOTYPES IN THE MEDIA AND ADVERTISING

• Published in: Academica Science Journal. Psychologica Series no. 6; p. 42
• Main Authors: Moraru, Adela, Zetes, Valentina
• Format: Journal Article
• Language: English
• Published: Targu Mures Dimitrie Cantemir University of Targu Mures 01.01.2015
• Subjects: Behavior; Families & family life; Females; Gender identity; Hypotheses; Men; Older people; Perceptions; Sex roles; Sexes; Society; Stereotypes; Television programs; Women

[...]Pearson Chi-Square Coefficient has a value of 3.651, insignificant at the threshold of 0.455. [...]there are not significant differences between sex category, in terms of their response to the third poster: "a man holding a baby in his arms". If the first commercial interpretation see...