Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections

• Published in: RBM : a journal of rare books, manuscripts, and cultural heritage Vol. 17; no. 2; p. 100
• Main Authors: Garner, Anne, Goldberg, Johanna, Pou, Rebecca
• Format: Journal Article
• Language: English
• Published: Chicago American Library Association 01.10.2016
• Subjects: Libraries; Library collections; Social networks; Trends

From Feb 1 to Feb 5, 2016, The New York Academy of Medicine Library launched #ColorOurCollections, a social media campaign that invited libraries, museums, and other cultural institutions to share images from their collections for users to color and repost on Twitter, Facebook, Instagram, and Pinter...