Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections

From Feb 1 to Feb 5, 2016, The New York Academy of Medicine Library launched #ColorOurCollections, a social media campaign that invited libraries, museums, and other cultural institutions to share images from their collections for users to color and repost on Twitter, Facebook, Instagram, and Pinter...

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Bibliographic Details
Published inRBM : a journal of rare books, manuscripts, and cultural heritage Vol. 17; no. 2; p. 100
Main Authors Garner, Anne, Goldberg, Johanna, Pou, Rebecca
Format Journal Article
LanguageEnglish
Published Chicago American Library Association 01.10.2016
Subjects
Libraries
Library collections
Social networks
Trends
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Summary:From Feb 1 to Feb 5, 2016, The New York Academy of Medicine Library launched #ColorOurCollections, a social media campaign that invited libraries, museums, and other cultural institutions to share images from their collections for users to color and repost on Twitter, Facebook, Instagram, and Pinterest. The current popularity of adult coloring books inspired the idea. Large print runs and parallel sales of adult coloring books by Joanna Basford, Dover's Creative Haven line, and others demonstrate a surge of interest in adult coloring, a format that encourages participatory art-making. In 2015, coloring books dominated the trade paperback bestseller list, accounting for "13.5% of the total [list] positions." Recently, librarians have responded to the trend, forming library coloring clubs and adult coloring therapy programs. In this article, they discuss the goals of #ColorOurCollections, its successes and challenges, and offer recommendations for special collections in libraries interested in embarking on social media campaigns.
ISSN:1529-6407
2150-668X