ALL - DAY BABYSITTING CAMPUS FOR TOURISTS

• Published in: Conference Proceedings of the International Scientific Conference p. 317
• Main Authors: Slivar, Iva, Debeljuh, Andrea
• Format: Conference Proceeding
• Language: English
• Published: Pula Sveuciliste Jurja Dobrile u Puli, Odjel za Ekonomiju i Turizam "Dr. Mijo Mirkovic" 01.05.2015
• Subjects: Child care; Children & youth; Education; Employees; Families & family life; Holidays & special occasions; Hotels & motels; Outdoor activities; Parents & parenting; Pedagogy; Product development; Social psychology; SWOT analysis; Tourism; Trends; Croatia

Families with children of all ages are a traditional tourism target segment in Croatia. Along with the specialization of tourism products, the needs of this segment are recognized by a number of hoteliers and travel agencies whereas accommodation and other facilities, suitable for families, are emphasized. The problem addressed in this paper is the lack of adequate organized all-day child care for tourists. The possibility of sightseeing and taking part in a variety of activities during holidays, unaccompanied by children, would be greater. Guests of tourist facilities - hotels, resorts and campsites - have a greater choice, since there is an entertainment service, but it is usually not designed as an all-day service or as a babysitting service. The only options available to guests staying in private accommodation are playrooms or finding a babysitter. The aim of this paper is to propose a new product, an all-day babysitting campus which would fill the existing gap on the supply side by providing professional child care services for tourists.