PODER DE BARGANHA DOS COMPRADORES E SEUS IMPACTOS EM UMA EMPRESA TÊXTIL DO VALE DOS SINOS (RS): O CASO DE UMA FORNECEDORA DO CLUSTER CALÇADISTA/BARGAINING POWER OF BUYERS AND ITS IMPACTS ON A TEXTIL FIRM IN THE VALE DOS SINOS REGION (RS): THE CASE OF A SUPPLIER OF THE FOOTWEAR CLUSTER/PODER DE NEGOCIACIÓN DE LOS COMPRADORES Y SUS IMPACTOS EN UNA EMPRESA TEXTIL DEL VALE DOS SINOS (RS): EL CASO DE UNA PROVEEDORA DEL CLUSTER DEL CALZADO

• Published in: Revista Alcance Vol. 23; no. 2; p. 236
• Main Authors: Gewehr, Adriano Cristian, Diehl, Carlos Alberto
• Format: Journal Article
• Language: Portuguese
• Published: Itajai Universidade do Vale do Itajai - UNIVALI, Mestrado Acadêmico em Administraçã 01.04.2016
• Subjects: Accounting records; Bargaining; Profitability

The structure of a sector is one of the factors that currently determines the profitability of a company. The company Alpha, studied in this research, is a supplier of fabrics for the footwear manufacturing cluster. The objective of this study is to evaluate the bargaining power of the main buyers t...