Consumer Socialization: the Role of Hunting and Gun Rituals in Becoming a Man

Consumer socialization is examined through the use of gun and hunting rituals in the hunting subculture. Through the use of shared stories, rituals, values, and rites of passage surrounding the gun, family members socialize young men for a period spanning two decades. We use Vygotsky's socio-cu...

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Bibliographic Details
Published inAdvances in Consumer Research Vol. 36; p. 634
Main Authors Littlefield, Jon, Ozanne, Julie L
Format Conference Proceeding
LanguageEnglish
Published Urbana Association for Consumer Research 01.01.2009
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