Diffusion in Platform-Based Markets: Simulation approach to PS3 vs. Xbox360

• Published in: ISPIM Conference Proceedings p. 1
• Main Authors: Kortelainen, Samuli, Huotari, Pontus, Järvi, Kati, Huhtamäki, Jukka
• Format: Conference Proceeding
• Language: English
• Published: Manchester The International Society for Professional Innovation Management (ISPIM) 01.01.2015
• Subjects: Bias; Competition; Computer & video games; Consumer behavior; Economic models; Social networks

We examine competition between platforms in platform-based markets with agent-based modeling. In our proposed model, a consumer adopts a platform that offers the most relative utility of competing platforms. More specifically, the utility is derived from the local direct network effects arising from...