SUCCESS STRATEGIES IN ISLAMIC MARKETING MIX

• Published in: International Journal of Business and Society Vol. 16; no. 3; p. 480
• Main Authors: Abdullah, Johari Bin, Hamali, Jamil Haji, Abdullah, Firdaus
• Format: Journal Article
• Language: English
• Published: Sarawak Universiti Malaysia Sarawak 01.12.2015
• Subjects: Customers; Halal food; Islamic culture; Market strategy; Marketing; Marketing mixes; Muslims; Religion; Studies; Malaysia

Islamic marketing (IM) is gaining momentum in the development of marketing knowledge and its practical implication to business and customer is undeniably significant. In fact, it has been growing rapidly in the past years and has grabbed the attention of both academics and practitioners of marketing...