OMISSION NEGLECT IN CONSUMER PSYCHOLOGY

According to Sir Francis Bacon, insensitivity to missing information is the single most important source of bias and error in human judgment and choice. Recently, extensive research on omission neglect has supported Bacon's keen observation. Omission neglect refers to insensitivity to missing o...

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Bibliographic Details
Published inInternational journal of psychology research Vol. 7; no. 1; p. 23
Main Authors Kardes, Frank R, Pfeiffer, Bruce E, Bechkoff, Jennifer R
Format Journal Article
LanguageEnglish
Published Hauppauge Nova Science Publishers, Inc 01.01.2012
Subjects
Cameras
Decision making
Information processing
Memory
Reading
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Summary:According to Sir Francis Bacon, insensitivity to missing information is the single most important source of bias and error in human judgment and choice. Recently, extensive research on omission neglect has supported Bacon's keen observation. Omission neglect refers to insensitivity to missing or unknown attributes, features, properties, qualities, alternatives, options, cues, stimuli, or possibilities. Insensitivity to omissions occurs for several reasons: Omissions are typically not salient, singular judgment tasks frequently mask omissions, presented information can inhibit consideration of omissions, and people often anchor on the implications of presented information and adjust insufficiently for the implications of omissions. Omission neglect, or insensitivity to missing information, influences all stages of information processing, including perception, learning, evaluation, persuasion, and choice. Neglecting omissions often leads to bad judgments, little learning, inappropriate attitude change, and poor decisions and choices. Fortunately, thinking about the implications of omissions often leads to more accurate judgments, greater learning, more appropriate attitude change, and better and more consistent decisions and choices.
ISSN:1932-6092