Do Health Claims Matter For Consumer Preference On Tea Beverage? Experimental Evidence From Taiwan

• Published in: IDEAS Working Paper Series from RePEc
• Main Authors: Chen, Sheng-Hung, Chen, Hsin-Fan, Wang, Hui-Cheng
• Format: Paper
• Language: English
• Published: St. Louis Federal Reserve Bank of St. Louis 01.01.2010
• Subjects: Tea

This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer's choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated in...