Compra impulsiva en el homosexual masculino en la ciudad de barranquilla (colombia) un estudio descriptivo

Esta investigación se basa en estudios realizados por Luna-Aroca en España y Denegri en Chile, mediante la aplicación de la escala de consumo de Luna-Aroca (2000), para describir las características de compra impulsiva del homosexual masculino en Barranquilla, Colombia. Los resultados indican que la...

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Published inPsicología desde el Caribe : revista del Programa de Psicología de la Universidad del Norte no. 16
Main Authors López, Vanya Guadalupe Alvarado, Alvarado, Guadalupe, Posada, María Mercedes Botero, Botero, Mercedes, Oliveros, Mario Eduardo Giraldo, Giraldo, Eduardo, Fuentes, Julio Cesar Davila, Davila, Cesar
Format Journal Article
LanguageSpanish
Published Barranquilla Fundación Universidad del Norte 01.07.2005
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Abstract Esta investigación se basa en estudios realizados por Luna-Aroca en España y Denegri en Chile, mediante la aplicación de la escala de consumo de Luna-Aroca (2000), para describir las características de compra impulsiva del homosexual masculino en Barranquilla, Colombia. Los resultados indican que la compra impulsiva en los homosexuales masculinos en Barranquilla (Colombia) se centra en la búsqueda de novedad, exclusividad y la relación hedónica entre el producto y la compra. Las áreas del self que más se relacionan con la compra impulsiva son la económica, la física (peso) y la belleza.This study is based on studies conducted by Luna-Aroca in Spain and Denegri in Chile, through the application of the consumption scale by Luna Aroca (2000) to describe the characteristics of impulsive buying behavior of gay men in Barranquilla (Colombia). Results show the presence of impulsive buying behavior of gay men in Barranquilla centered to exclusivity, fashion search and an hedonic relationship between products and purchase. The self areas which are more related to buying impulsive behavior concern economics, beauty and physical condition (weight).
AbstractList Esta investigación se basa en estudios realizados por Luna-Aroca en España y Denegri en Chile, mediante la aplicación de la escala de consumo de Luna-Aroca (2000), para describir las características de compra impulsiva del homosexual masculino en Barranquilla, Colombia. Los resultados indican que la compra impulsiva en los homosexuales masculinos en Barranquilla (Colombia) se centra en la búsqueda de novedad, exclusividad y la relación hedónica entre el producto y la compra. Las áreas del self que más se relacionan con la compra impulsiva son la económica, la física (peso) y la belleza.This study is based on studies conducted by Luna-Aroca in Spain and Denegri in Chile, through the application of the consumption scale by Luna Aroca (2000) to describe the characteristics of impulsive buying behavior of gay men in Barranquilla (Colombia). Results show the presence of impulsive buying behavior of gay men in Barranquilla centered to exclusivity, fashion search and an hedonic relationship between products and purchase. The self areas which are more related to buying impulsive behavior concern economics, beauty and physical condition (weight).
Author Alvarado, Guadalupe
Oliveros, Mario Eduardo Giraldo
Posada, María Mercedes Botero
Botero, Mercedes
Fuentes, Julio Cesar Davila
Davila, Cesar
López, Vanya Guadalupe Alvarado
Giraldo, Eduardo
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