Qualitative Application of the Theory of Planned Behavior to Understand Beverage Consumption Behaviors among Adults

• Published in: Journal of the American Dietetic Association Vol. 112; no. 11; p. 1774
• Main Authors: Zoellner, Jamie, Krzeski, Erin, Harden, Samantha, Cook, Emily, Allen, Kacie, Estabrooks, Paul A
• Format: Journal Article
• Language: English
• Published: Chicago Elsevier Limited 01.11.2012
• Subjects: Beverages; Diet; Health behavior; Qualitative research; Virginia

Despite strong scientific data indicating associations among sugar-sweetened beverages (SSB) and numerous adverse health outcomes, little is known about culturally specific beliefs and potential individual-level behavioral strategies to reduce SSB intake. The primary objective of this formative stud...