온라인 쇼핑 구매의도 결정요인에 관한 연구
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| Published in | 대한경영학회지 Vol. 19; no. 2; pp. 529 - 560 |
|---|---|
| Main Authors | , , |
| Format | Journal Article |
| Language | Korean |
| Published |
대한경영학회
2006
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| Subjects | |
| Online Access | Get full text |
| ISSN | 1226-2234 2465-8839 |
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| Author | 박성용(Park, Seong-Yong) 신지용(Shin, Ji-Yong) 김대호(Kim, Dae-Ho) |
|---|---|
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| DocumentTitleAlternate | 오프라인 쇼핑속성들의 역할 |
| DocumentTitle_FL | The Study on the Determinants of Online Shopping Purchase Intention: the Roles of Off-line Shopping Attributes |
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| Keywords | purchase intention 위험/혜택 대체 substitution 보완 온라인 쇼핑구매의도 통합모델 오프라인 쇼핑 속성 complementary benefits/risks offline shopping attributes Online shopping |
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| StartPage | 529 |
| Title | 온라인 쇼핑 구매의도 결정요인에 관한 연구 |
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